Congrats to Pardot!

Atlanta Startup Community

Last week’s big Atlanta tech news was the acquisition of marketing automation software company, Pardot by ExactTarget for $95.5 mm. This isn’t just another acquisition in the tech world, it’s much more. The difference resides in the people involved, the cultural shift taking place in our city, and the ripple effects from such an event.

Pardot was founded by two Duke graduates, David Cummings and Adam Blitzer, back in 2007. The bootstrapped revenue machine was built with a lean and agile approach. Add to the mix a reoccurring revenue-model and a tight sales and marketing process, before they had time to look up, Pardot worked it’s way into the the Big 3 of marketing automation software giants.

The Young Pioneers

Fortunately for our city, there isn’t a more passionate person who could have come across a large exit. David Cummings has been writing about the Atlanta Startup Community…

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RescueTime Blog

Maneesh Sethi over at Hack The System was bothered by how much time he was wasting when he should have been working. So came up with a pretty genius way to solve the problem. He hired someone to look over his shoulder every now and then and smack him in the face if he was slacking off. Seriously.

Turns out, it quadrupled his productivity. Quadrupled.

While the threat of physical abuse made for a hilarious headline, Maneesh himself points out that the productivity boost likely came from the added social factor.

Honestly, the fear of the slap wasn’t the productivity driver. That just made it fun. The real reason why Kara made me more productive is because she added a social element to writing. When I was drafting the outline, I asked for her feedback. When I couldn’t think of the right way to phrase a sentence, she was there…

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Welcome all to the blog of  Not only will we talk a lot about calendars (since that is what we do) we’ll also promote social good, startups, project planning/design and our love for coworking spaces and communities.  Sit back, enjoy the ride and seize the year!