Congrats to Pardot!
Last week’s big Atlanta tech news was the acquisition of marketing automation software company, Pardot by ExactTarget for $95.5 mm. This isn’t just another acquisition in the tech world, it’s much more. The difference resides in the people involved, the cultural shift taking place in our city, and the ripple effects from such an event.
Pardot was founded by two Duke graduates, David Cummings and Adam Blitzer, back in 2007. The bootstrapped revenue machine was built with a lean and agile approach. Add to the mix a reoccurring revenue-model and a tight sales and marketing process, before they had time to look up, Pardot worked it’s way into the the Big 3 of marketing automation software giants.
The Young Pioneers
Fortunately for our city, there isn’t a more passionate person who could have come across a large exit. David Cummings has been writing about the Atlanta Startup Community…
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